Weleda Skin Food

Weleda pioneered skincare and wellness products that are certified natural, crafting formulas specifically to deepen ones connection to nature. A true celebration of innovation in biodynamic gardening, a hand-picked global farming community, and plant-rich products that put people and planet first. I was challenged to bring these tenets to life with the new Face Care products while highlighting what is unique to each of the three products; a cleanser, day and night creams.

 

The Skin Food Face Care concept was based on regenerative beauty; bringing your skin back to what nature intended – smooth, resilient, reflective – with the legendary restoring ingredients of Weleda Skin Food. Soothing chamomile in a nourishing base of sunflower and olive squalene, now enriched with antioxidant-rich cica for the face. Regenerative Beauty.

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Executed: Strategy, concept, on-set photo and video art direction, and video and stills editing.

I worked on the launch of Skin Food's Body Lotion. The challenge was to create a uniquely American execution using the same global direction coming out of the Swiss Headquarters.

 

Executed: Strategy, concept, photo and video art direction along with video and stills editing.