cate bennett
PORTFOLIO
IN
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Creative strategy & direction for Weleda Skin Food Launches.
Creative & Marketing Strategy for the brand relaunch after a historic 3 year renovation. Positioned the brand with a nod to the past and vision for the future.
Creative strategy and direction that modernized the brand within the Unilever Prestige Group.
Creative strategy and direction for Saje Natural Wellness.
Brand and creative strategy for evergreen assets, launches and campaigns.
Reconceptualized the Jane Iredale brand providing creative strategy and direction, along with content strategy.
Art Direction for American Express Rewards, Gold Card, and Centurion.
Brand and creative strategy for refresh of a 30 year old brand.
Creative strategy and direction for the brand with the goal to appeal to a wider audience while retaining the core elements that make it unique.
Photography and persona strategy.
Creative direction, art, and copywriting for the Real Estate Development Team.
Creative strategy and direction for a brand refresh and brand guidelines.
Creative direction and strategy for the Baccarat Hotel & Residences.
Art Direction for the digital launch of CoverGirl's Flipstick.
Art direction for a brand brochure.
Creative strategy and direction for The Plaza Food Hall.